Packaging Refresh
Panera Bread, 2025-2026
Large icons give the packaging a bold, graphic look that instantly grabs attention. Panera Green and the Panera wordmark dominate the design, creating clear brand recognition. MyPanera loyalty receives prime placement, signaling customer value and perks. Playful copy and the upbeat tagline “It Just Meals Good” round out the suite, adding personality and a friendly, memorable finish.
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Packaging Design
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Hannah Becker, Copy Direction