Gift Cards
Panera Bread, 2023-2025
When Panera rolled out a brand refresh in 2022, it presented the ideal moment to update and energize gift card designs. The new cards showcase bright, inviting colors and playful, hand-drawn illustrative details, all paired with lively, upbeat copy that reflects the brand’s renewed personality.
-
lllustration/Design
Animation
-
Hannah Becker, Copy Direction
Icons
Panera Bread, 2022-2026
Iconography plays a large role in Panera’s brand system. Originally designed for UX applications, these marks evolved into something far more versatile and expressive. They are often used at a small scale to create subtle, textured background patterns. On the 2026 refreshed packaging, however, they take center stage with large, graphic usage that demands attention. The friendly, hand-drawn style is bold, instantly recognizable, and uniquely ownable by Panera.
Illustrations
2022-2026
Outside of my work day, I spend a lot of my time drawing and creating digital illustrations. For me, it is away to enjoy the process of creating art, and an important practice to keep in balance with creative advertising work.
St. Louis Public Radio Illustrations
St. Louis Public Radio, 2017
During my time as the Digital Media Intern at St. Louis Public Radio, I produced original illustrations to accompany several feature articles and news pieces, enhancing visual storytelling and reader engagement. I also developed and experimented with a refreshed look and feel and a new logo concept for St. Louis on the Air, refining design elements to better reflect the program’s voice and audience.
