Gift Cards
Panera Bread, 2023-2025
When Panera rolled out a brand refresh in 2022, it presented the ideal moment to update and energize gift card designs. The new cards showcase bright, inviting colors and playful, hand-drawn illustrative details, all paired with lively, upbeat copy that reflects the brand’s renewed personality.
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lllustration/Design
Animation
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Hannah Becker, Copy Direction
Icons
Panera Bread, 2022-2026
Iconography plays a large role in Panera’s brand system. Originally designed for UX applications, these marks evolved into something far more versatile and expressive. They are often used at a small scale to create subtle, textured background patterns. On the 2026 refreshed packaging, however, they take center stage with large, graphic usage that demands attention. The friendly, hand-drawn style is bold, instantly recognizable, and uniquely ownable by Panera.
