Unlimited Sip Club Logo
Panera Bread, 2022
Panera’s Unlimited Sip Club needed a standalone logo that fit the brand system. Using mixed weights of Champion and a hand-drawn cup replacing the “I” in “Sip”- created a bold mark used until 2026, when the program became MyPanera+ Sip Club.
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Logo Design/Illustration
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Rachna Chari, Creative Direction