Market Bowls & Premium Salads Test
Panera Bread, 2025
Panera reenters the bowl game, and elevates their salads with a pantry expansion. Rather than a choose-your-own “slop bowl” experience, our bowls and salads are thoughtfully chef-crafted to deliver balanced, intentional flavor combinations every time. Our creative goal was to spotlight the beautiful, fresh ingredients and let each element shine.
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Creative Direction
Photo Direction
POP Design
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Rachna Chari, Art Direction
Hannah Becker, Copy Direction
Bruton Stroube Studios, photography